About the crew

isn’t just a brand – it’s a vibe.

It was born in Milan from a collective of creative minds inspired by design, art, architecture, and fashion daily. To us, age is nothing but a number. What really counts is attitude. And even in fashion, we’re all about making stuff that stands the test of time. We let ourselves get swept up in the hustle and bustle of the city, where energy flows freely through the streets.

Everything we make is built to handle any situation—romantic, work-related, or just dealing with whatever the weather throws at you. We’re constantly growing and changing, but we never lose that classic Italian style.

The kind that mixes practical design with top-notch craftsmanship and a laid-back elegance. Here at Urban Society, sustainability isn’t just a trend – it’s a way of life. We’re proud to do things differently, using recycled materials in everything we create. Take our eco-tech PU, for example. It’s made with bio components from fruit peels and leftover production scraps, showing how committed we are to making a positive impact.